Accra, Aug.31, GNA - Exhibitors for this
year’s Ghana Garden and Flower Show (GGFS) will on Monday September 10 gather
at the Ecobank Head Office in Accra to be briefed on modalities for the show to
facilitate their effective participation.
A statement issued by Ms. Esther A. N. Cobbah, Chief Executive Officer of Stratcomm Africa and copied to the Ghana News Agency noted that the activity is organised for exhibitors annually by Stratcomm Africa, initiators of the Ghana Garden and Flower show, which forms part of efforts to ensure efficient delivery of the show.
The statement explained that at the session, exhibitors would be taken through the theme of the show- exhibitor etiquette and effective marketing skills among others.
“They are also taken through the goal of the show, which includes promoting a Greener, Cleaner, healthier, wealthier and more beautiful gardens and the roles of exhibitors in achieving this goal. Exhibitors are also provided an orientation about the UN Sustainable Development Goals and the contribution of the show to their realization”.
The statement indicated that the forum provides exhibitors an opportunity to share ideas for the growth of the Show, adding that this year the focus would focus on using digital interactions to facilitate the growth of their gardening businesses, including marketing their products effectively in their neighbourhoods and beyond using digital banking platforms.
“The 2018 Ghana Garden and Flower show has the theme, “Enriching Ghana; a garden at a time” and is scheduled to take place at the Efua Sutherland Children’s Park from 20th to 26th September, 2018.
“Ghana Garden and Flower show is the flagship event of the innovative Ghana Garden and Flower Movement initiated by Stratcomm Africa in 2013”, it noted.
According to the statement, close to 150 exhibitors participated in the show last year, representing about 40% improvement over the previous year.
This year, it disclosed that about 200 exhibitors are expected to offer show participants a vast array of garden and flower related wares to view or purchase.
Products to be exhibited at the show will include flowers, ornamental plants, garden tools and ornaments, cosmetics and skin care, argo chemicals, soils, garden furniture, garden inspired fashion, as well as amazing creative pieces from Constance Swaniker’s Accents & Arts.
The Ghana Garden and Flower Show is a flagship activity of the innovative Ghana Garden and Flower Movement that was initiated with the first edition of the Show in August 2013. The movement seeks to create awareness among Ghanaians about the commercial, aesthetic and psychological benefits of horticulture and floriculture.
It seeks to celebrate Ghana’s unique flora and fauna, whilst pointing people to the income generating and job creation opportunities inherent in them. Ultimately, the aim of the Show is to encourage the harnessing of our flora and fauna for national development and improved livelihoods.