Accra, Aug. 15, GNA
- Nutrifoods Ghana Limited, a subsidiary of Olam Ghana, a market leader in the
production of top-grade biscuits, has introduced the first egg and milk-based
biscuit onto the market to meet growing demand among children.
Eggrich’ biscuit is made with fortified wheat flour, whole egg powder, and rich
milk proteins and had been produced to expand and meet growing demand in the
prevailing nutrition snacking space among children.
‘Eggrich’ comes in
a smiley-face design which makes it attractive to children and has a unique
taste. The egg and milk ingredients provide an affordable source of protein and
a balanced diet.
producer of popular household biscuit brands like Perk, Milky Magic, Royal
Digestive and Royal King Cracker, conceived ‘Eggrich’ following extensive
The new brand was
officially launched in May and is being sampled by consumers and traders in
Accra and Kumasi.
Mr. Jay Anjaria,
Marketing Head of Nutrifoods’ Packaged Food Business, announced that a number
of product launches will include the unveiling of the new brand in schools and
churches in Accra and Kumasi.
“We at Nutrifoods
strongly believe in getting it right with the consumer first, hence this
product is specially designed to meet the nutritional needs of our consumers,”
said Mr. Anjaria.”
Milky Magic Eggrich
biscuits are available in a 36g pack and in an attractive packaging and can
also be found in all traditional markets, supermarkets, neighborhood groceries
and mini marts nationwide at a consumer price of 0.50p.