Kwamina Tandoh, GNA
Accra, Nov. 30, GNA - Imani impressionz, a leading printing and branding company, has opened a new digital solutions centre in Accra with the launch of an ultra-modern labelling machine to support the branding of local products to meet international standards.
Hitherto, branding of products such as sobolo were not standardised making it difficult for them to enjoy market penetration and patronage.
Mr Sheriff Ayew, the General Manager of Imani impressionz, said: "There has been a public call to local businesses to brand their products well to attract buyers.”
“In view of this, Imani impressionz has provided the branding solution to change the face of made-in-Ghana products."
Mr Victor Ativie, the Marketing Manager, said: "Imani promises to make its cost affordable to everyone, particularly, business start-ups".
He said product branding in Ghana was gradually growing and business interventions, such as the one by the company, would promote the manufacturing industry and help make entrepreneurship attractive to the youth.GNA