Accra, May 30, GNA - FBNBank Ghana, a subsidiary of First Bank of Nigeria Limited, has launched a corporate advertising campaign, designed to strategically place excellent customer service at the core of its business operations in Ghana.
The launch, is in demonstration of FBNBank Ghana’s commitment to become the Bank of choice for Ghanaians across the nation.
As part of the campaign, the Bank is driving the concept of “Value Banking” in all its 18 branches and two agencies across the nation to ensure that it is consistent with its brand promise of putting customers and communities at the heart of its business.
This model, which is targeted at its customers, is aimed at creating appropriate service and product platforms that enable the bank to fully address the banking needs of customers.
“At FBNBank Ghana, we will always deliver the ultimate ‘gold standard’ of value and excellence,” said Gbenga Odeyemi, Managing Director/CEO of FBN Bank Ghana.
“Our financial services knowledge and practices lead the market in ensuring that we understand our customers and surpass expectations to strive for a better way of delivering first-class service and experience.”
Mr Odeyemi explained in an interview that, in delivering the ‘gold standard’ of customer experience and excellence in financial solutions across sub-Saharan Africa, the Bank is currently ensuring that its customer- centric products and services become more easily accessible to its esteemed customers at all touch points.
He said branches and alternative channels such as its strategically positioned ATMs would be included, adding: “Currently, FBNBank Ghana Ltd is the only bank that instantly issues and activates personalized MasterCard.”
To make banking more convenient and secure for its customers, the Bank has remarkably transformed and upgraded its core banking applications, processes and procedures to accommodate modern banking methods.
“These steps clearly align with our strategic vision of being among the second quartile banks in terms of profitability by 2016.
“We aspire to become the preferred e-banking solutions provider by the end of 2016 even as we grew our gross earnings by 12.8 per cent in 2015, and our profit before tax by about 69 per cent in 2015.
FBNBank is confident of continuous financial growth; consistent customer-centred service and sustained value addition for all clients even as we support initiatives that drive inclusive growth in the Ghanaian economy,” Mr Odeyemi added.
FBNBank Ghana’s business ideals and models emerged from the tried and tested values and traditions of her parent brand, First Bank of Nigeria Limited, widely recognised as the bank that places its customers first since it’s over 120 years of existence.
This rich experience and expertise was translated throughout all FBNBank Subsidiaries across the world in Abu Dhabi, Beijing, DR Congo, Ghana, Guinea, Johannesburg, London, Nigeria, Paris, Senegal, Sierra Leone, and The Gambia.
The launch of FBNBank Ghana as envisioned by the parent company First Bank of Nigeria also goes a long way to enhance a brand known for its strong corporate governance and the heritage of dependability.
FBNBank Ghana Limited, is a subsidiary of FirstBank of Nigeria Limited, an FBN Holdings Plc Company, which is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub- Saharan Africa (excluding South Africa).
Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.